Response to Melissa M's: Dunkin Donuts

How do you think this will effect doughnut customers? Will they still think of Dunkin Donuts when looking to find a doughnut if DD's isn't marketing towards doughnut eaters anymore? How will this effect Dunkin Donuts?

I think this will effect the doughnut customers because for the longest time, a doughnut shop was a place to get coffee and doughnuts, and now with the dunkin donuts becoming more popular in making healthier breakfast choices, the common customer is more likely to not get a doughnut. I don't think many people till this day are looking at Dunkin's as a place to get doughnuts anymore, so I don't think it will become a problem because more people are also trying to be healthier and eat less crappy food such as doughnuts. I don't think it will effect Dunkin Donuts that much but if this was happening 10 to 15 years ago I would think it would hurt them a lot. 

Ship My Pants: Advertisement

https://www.youtube.com/watch?feature=player_embedded&v=I03UmJbK0lA


Want to ship your pants too? Can't find what you're looking for in store, a sales associate can find it on Kmart.com and ship it to you for free! In this clever advertisement, K-Mart tries to find of a funny way for people to remember their new way of being able to ship exactly what you want if you can't find it in the stores. I think this is a clever way for people to be interested in what they have to offer by making it funny for viewers to actually pay attention to what they are trying to get across. 

Normally I skip over or don't pay attention to what advertisements are trying to sell me or tell me, but when I came across this, i thought it was unique and hilarious and I watched it over again. By making "ship" sound like crude dirty humor, it catches the viewers attention. 

Do you think K-mart has a clever way of keeping viewers interested in what they are trying to sell? 

In Response to Tyler T's: Gender Discrimination in Advertisement

I believe that companies are doing that because most men want to be more manly and have a product that looks more manly so they aren't drinking the same things as women. I agree that its discriminating and we should all be treated equal, but companies do it because women are the main shoppers and the main consumers on most products, so if they come out with a product that is to be just for men, then men will be more interested in what they are trying to sell.


Do you think its right for companies to focus more on men?

The Awful Smell Around Campus in April

As spring rolls around, everyone is always looking forward to sitting outside, catching some rays, procrastinating on doing homework and going to class, but there always seems to be one problem, the trees that they place all around campus. Once April is here, the Pyrus calleryana Chanticleer, more commonly known as “The Semen Tree” is covered all around our Keene State Campus. This tree has even made it to urban dictionary, where it is described as smelling “like a cross between old semen, dirty vagina, and rotting fried shrimp.” 

I first caught a whiff of this lovely tree when I was here my freshman year. I was walking around campus and kept asking myself "what is that horrible smell??" I later realized that it was the trees around campus. Even now as a Senior I can not stand the smell on campus when the wind blows. I personally don't think our school used their money wisely on the expense of these trees. I believe money could be well spent on other lovely trees that are beautiful and smell a lot better. 

Do you think it was a smart idea for our school to spend and plant so many of these trees around campus even though from afar they look beautiful?

In Response to Melissa M's: Bran Recognition

My opinion on brand recognition is that it is a great way for companies to get their customers educated on what they are selling and also help customers remember their cool different logos. By just having an image for a logo you know exactly what the product is what company they are. It's easier than having all companies have their full logo name on a product and just having a picture or image. I've been exposed to so many advertisements growing up with my dad buying all the latest technologies and always seeing items in the grocery stores and on T.V. 

Men's Nail Polish Becoming a Popular Purchase

Men’s using nail polish is often thought of as out of the question, but in recent articles, it is starting to show up in kick boxing and martial arts, to cover up banged up nails. Its started with Former Ultimate Fighting Championship star Chuck Liddell, he started to sport a pink polish during fights. He said that it would occasionally help him talk to women. As a retired fighter, he started his own cosmetic line, which included polish paint that were named “manly colors” Such as “burnin rubber” and “gasoline”.  Liddell pointed out that his website is way over the top, and is just for males. After he saw his sales increasing to males that aren't into fighting and don’t have ruined nails, “just looking for a bit of flare” he softened his marketing approach. The company sells about 400 pens a month.  Female nail polish industry is still at an all time high, but because of the flexibility of social norms, male nail polish is being accepted into the market. In the years past It was thought as less masculine because you were taking care of yourself, but today, men are seeing the importance of taking care of yourself. I think this website proves that we are pressured by celebrities to use certain products. 




Do you think it's a good marketing idea for celebrities to market off using nail polish?




Article: http://www.businessweek.com/articles/2013-03-14/mens-nail-polish-joins-the-cosmetics-market#r=nav-f-story

Response to Melissa M's: Creative Packaging

What is your opinion of creative packaging? Is it worth the time and money? Does it generate higher sales?

I think that creative packaging is a really cool idea because it makes the consumer go out and purchase the products more if they get a cool package that comes with it. I don't think its really worth all the extra money just to make a package cool especially if people are trying to go green and save on using packing products it's not really worth the time and money. I think it generates higher sales because people think it looks cool and will pay sometimes the extra money for a neat way to get their product.