The Awful Smell Around Campus in April

As spring rolls around, everyone is always looking forward to sitting outside, catching some rays, procrastinating on doing homework and going to class, but there always seems to be one problem, the trees that they place all around campus. Once April is here, the Pyrus calleryana Chanticleer, more commonly known as “The Semen Tree” is covered all around our Keene State Campus. This tree has even made it to urban dictionary, where it is described as smelling “like a cross between old semen, dirty vagina, and rotting fried shrimp.” 

I first caught a whiff of this lovely tree when I was here my freshman year. I was walking around campus and kept asking myself "what is that horrible smell??" I later realized that it was the trees around campus. Even now as a Senior I can not stand the smell on campus when the wind blows. I personally don't think our school used their money wisely on the expense of these trees. I believe money could be well spent on other lovely trees that are beautiful and smell a lot better. 

Do you think it was a smart idea for our school to spend and plant so many of these trees around campus even though from afar they look beautiful?

In Response to Melissa M's: Bran Recognition

My opinion on brand recognition is that it is a great way for companies to get their customers educated on what they are selling and also help customers remember their cool different logos. By just having an image for a logo you know exactly what the product is what company they are. It's easier than having all companies have their full logo name on a product and just having a picture or image. I've been exposed to so many advertisements growing up with my dad buying all the latest technologies and always seeing items in the grocery stores and on T.V. 

Men's Nail Polish Becoming a Popular Purchase

Men’s using nail polish is often thought of as out of the question, but in recent articles, it is starting to show up in kick boxing and martial arts, to cover up banged up nails. Its started with Former Ultimate Fighting Championship star Chuck Liddell, he started to sport a pink polish during fights. He said that it would occasionally help him talk to women. As a retired fighter, he started his own cosmetic line, which included polish paint that were named “manly colors” Such as “burnin rubber” and “gasoline”.  Liddell pointed out that his website is way over the top, and is just for males. After he saw his sales increasing to males that aren't into fighting and don’t have ruined nails, “just looking for a bit of flare” he softened his marketing approach. The company sells about 400 pens a month.  Female nail polish industry is still at an all time high, but because of the flexibility of social norms, male nail polish is being accepted into the market. In the years past It was thought as less masculine because you were taking care of yourself, but today, men are seeing the importance of taking care of yourself. I think this website proves that we are pressured by celebrities to use certain products. 




Do you think it's a good marketing idea for celebrities to market off using nail polish?




Article: http://www.businessweek.com/articles/2013-03-14/mens-nail-polish-joins-the-cosmetics-market#r=nav-f-story

Response to Melissa M's: Creative Packaging

What is your opinion of creative packaging? Is it worth the time and money? Does it generate higher sales?

I think that creative packaging is a really cool idea because it makes the consumer go out and purchase the products more if they get a cool package that comes with it. I don't think its really worth all the extra money just to make a package cool especially if people are trying to go green and save on using packing products it's not really worth the time and money. I think it generates higher sales because people think it looks cool and will pay sometimes the extra money for a neat way to get their product. 

Recycled Items

Now a days many young adults today are looking to live in a greener world and now many companies are using more recycled materials. By doing this, it can become a lot more costly for the company making some prices of their products go up. The material is better for the environment and will keep the air cleaner but not everyone is going to pay extra for this. They are trying to reach the target market but currently many of us don't want to pay extra for these things. It seems that companies who should invest in greener materials should only be ones who can afford it and not change their prices.If the company has extra money to use these materials they should just began to for not just target market, but for the world as well. 


Would you pay extra for a material that claims to be made in a more green way?

Response to Melissa M's: Designing a Logo

If logos had always been more simple, without hidden messages or clever abstract symbols, what effect do you think it would have on brand recognition today?


If logos had always been more simple without hidden messages or clever abstract symbols, I don't think many consumers would remember the products as much. As written in the original essay, saying that Apple has the apple for their products everyone knows that, that is their product. It's a helpful reminder without having to read what product your purchasing or holding in your hand. 

Bud light Marketing Promotions

So much of Bud Lights expenses come from the amount of promoting they do. Last weekend I was in Keene at Cobblestone Ale House for the Superbowl and they had the Bud Light Promo girls there. During the game they had people text a number and every so often a question would come out and first to answer would win a prize. Once the small prizes were gone, they started texting winners saying that they won a prize! The prizes ranged from Bud Light mirrors to a lazy boy chair. During the game they also had the girls walking around and having them play small games against an opponent to win T-shirts, hats, koozies, pens, glasses, buckets and more. 


Do you think this is a good way for Bud Light to promote their products?