Men’s using nail polish is often thought of as out of the question, but in recent articles, it is starting to show up in kick boxing and martial arts, to cover up banged up nails. Its started with Former Ultimate Fighting Championship star Chuck Liddell, he started to sport a pink polish during fights. He said that it would occasionally help him talk to women. As a retired fighter, he started his own cosmetic line, which included polish paint that were named “manly colors” Such as “burnin rubber” and “gasoline”. Liddell pointed out that his website is way over the top, and is just for males. After he saw his sales increasing to males that aren't into fighting and don’t have ruined nails, “just looking for a bit of flare” he softened his marketing approach. The company sells about 400 pens a month. Female nail polish industry is still at an all time high, but because of the flexibility of social norms, male nail polish is being accepted into the market. In the years past It was thought as less masculine because you were taking care of yourself, but today, men are seeing the importance of taking care of yourself. I think this website proves that we are pressured by celebrities to use certain products.
Do you think it's a good marketing idea for celebrities to market off using nail polish?
Article: http://www.businessweek.com/articles/2013-03-14/mens-nail-polish-joins-the-cosmetics-market#r=nav-f-story
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