How do you think this will effect doughnut customers? Will they still think of Dunkin Donuts when looking to find a doughnut if DD's isn't marketing towards doughnut eaters anymore? How will this effect Dunkin Donuts?
I think this will effect the doughnut customers because for the longest time, a doughnut shop was a place to get coffee and doughnuts, and now with the dunkin donuts becoming more popular in making healthier breakfast choices, the common customer is more likely to not get a doughnut. I don't think many people till this day are looking at Dunkin's as a place to get doughnuts anymore, so I don't think it will become a problem because more people are also trying to be healthier and eat less crappy food such as doughnuts. I don't think it will effect Dunkin Donuts that much but if this was happening 10 to 15 years ago I would think it would hurt them a lot.
Saturday, April 13, 2013
Wednesday, April 10, 2013
Ship My Pants: Advertisement
https://www.youtube.com/watch?feature=player_embedded&v=I03UmJbK0lA
Want to ship your pants too? Can't find what you're looking for in store, a sales associate can find it on Kmart.com and ship it to you for free! In this clever advertisement, K-Mart tries to find of a funny way for people to remember their new way of being able to ship exactly what you want if you can't find it in the stores. I think this is a clever way for people to be interested in what they have to offer by making it funny for viewers to actually pay attention to what they are trying to get across.
Normally I skip over or don't pay attention to what advertisements are trying to sell me or tell me, but when I came across this, i thought it was unique and hilarious and I watched it over again. By making "ship" sound like crude dirty humor, it catches the viewers attention.
Do you think K-mart has a clever way of keeping viewers interested in what they are trying to sell?
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