Saturday, February 9, 2013

Response to Melissa Moriwaki : Social Media Marketing

Do you think the best kind of social media to use depends on what industry you are in.


I think that depending on what company you work for depends on how you will show off your products and deals to the public. With Facebook, companies that direct to more our age group, such as the local bars, keep college students and local townies updated constantly on deals, promotions, and other events that are held at the bar. 

When it comes to other social medias such as the newspaper, Grocery stores and Depot markets like to put their coupons in their local newspapers. Other companies may use twitter to get their deals out to the public. I personally think that Facebook is the best way for companies and products to promote their business because in today's society, more people are starting to use Facebook of all ages. 

Which of the following do you think is better for today's society on social media marketing, Facebook, Twitter, or Newspaper?

Monday, February 4, 2013

TV Advertisements 

In today's society, we are bombarded with so many advertisements on TV, that it takes up most of our time when watching television. Companies are trying to get their product shown to the world in many different ways but television seems to be the key to advertisements. Its a TV slot which aims to send promotional messages to viewers and convince potential customers to buy products or services offered by the sponsoring organization.


Apart from being considered the most powerful mass-market advertising media, the TV advertising market is also highly profitable. The prices paid by advertisers for TV commercials depend on the broadcasting time. The most expensive time, known as prime time, is between 7 pm and 8 pm. Channels with different coverage also charge different rates for advertising: broadcasters with national coverage offer pricier advertising services than those with regional coverage. TV broadcasters' pricing policy depends also on the audience share of their programs.

Products and Company's rely on TV advertising to be able to get their product out to the public over and over again so that they will eventually cave in and buy their product. The disadvantages of TV advertisements include their high costs, time-consuming production and short life cycle. Furthermore, viewers can more easily confuse slogans or forget the message of the advertisement due to the large amount of commercials broadcast. 


In TV advertisements, what works and what doesn't work and why?