So much of Bud Lights expenses come from the amount of promoting they do. Last weekend I was in Keene at Cobblestone Ale House for the Superbowl and they had the Bud Light Promo girls there. During the game they had people text a number and every so often a question would come out and first to answer would win a prize. Once the small prizes were gone, they started texting winners saying that they won a prize! The prizes ranged from Bud Light mirrors to a lazy boy chair. During the game they also had the girls walking around and having them play small games against an opponent to win T-shirts, hats, koozies, pens, glasses, buckets and more.
Do you think this is a good way for Bud Light to promote their products?
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