If logos had always been more simple, without hidden messages or clever abstract symbols, what effect do you think it would have on brand recognition today?
If logos had always been more simple without hidden messages or clever abstract symbols, I don't think many consumers would remember the products as much. As written in the original essay, saying that Apple has the apple for their products everyone knows that, that is their product. It's a helpful reminder without having to read what product your purchasing or holding in your hand.
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