Have you ever been walking around somewhere in public, and all of the sudden people begin to dance? A new form of promotion and advertising that has really taken off recently because it is extremely fun to be a part of are...Flash Mobs! This is when a group of people assemble suddenly in a public place and perform some organized dance to grab peoples attention. These gatherings have been done quite frequently, but recently they are being done to promote businesses. The reason why I believe this idea works is because it grabs the attention of many different people and is not a form of advertising that is seen everyday! Companies that have experimented with this technique are T- Mobile, AT&T, and Budweiser. All these companies have nothing, but wonderful things to say about this technique because it is new and fresh!
Do you think this new way of advertising is effective?
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